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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. ProShot .223.17.222 Caliber Chamber Brush by Pro ShotTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.The North Face Calentito 2 Jacket Womens They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Adjustable AB Abdominal Trainer Core Power, Waist Trimmer Shaper, greenical Gliding Design, with LCD Display, for Family, Office, Fitness, Motion

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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HZB toys Wireless Remote Control Egg Jump Charging Adult Health Products Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.BSG Mens Galactica Badge Premium Slim Fit TShirt

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Double Universal Sokcet Wallpad White Crystal Glass Manual Button Switch and 10A Universal Socket with Switch and Neon
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?1mX1m Tarpaulin Transparent Thick Waterproof Cloth Plastic Cloth rain Cloth rain Cloth Tarpaulin,2mX5m
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Men's Sport Print Casual Loose Sweatpants Trousers Jogger PantsTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Do you have a Customer Advisory Board (CAB) or customer advisory council?Maple Walnut Luxury Wall Light Switch Panel Hand Made Retro Switch 10A 110V250V Wood Panel Brass Lever 1 Gang 2 Gang 3 Gang (color 2 Gang White Maple, Voltage 10A 250V) A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). SportsX Women's Baggy Casual Two Piece Velvet Autumn Simplicity Active WearRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Red AntiScalding Ultralight Alluminum Oxide 1.4L Alocs CWK03 Outdoor Kettle Camping Picnic Water Teapot Coffee Pot

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Shoppy Star Breathable Ice Mesh Individual Lifts Chair Outdoor Swing Mesh Hammock Strong and Safety Portable Casual Lightweight Lifts Chair B You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. ABLINK Rich Vegetables Auto Open and Close Travel Umbrella Windproof Waterproof Compact More Safer Folding UmbrellaYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.LEISHOP Women Athletics 2PC Velvet Jacket and Pants Casual Jogger SportswearIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Despicable Me 2 Wind n Sun SkyPals 28Inch Kite Dave

So how do you create a great customer service experience that puts you on the right side of these statistics?

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