“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. ProShot .223.17.222 Caliber Chamber Brush by Pro ShotTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.The North Face Calentito 2 Jacket Womens They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Adjustable AB Abdominal Trainer Core Power, Waist Trimmer Shaper, greenical Gliding Design, with LCD Display, for Family, Office, Fitness, Motion
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.